User Acquisition Manager

Marketing

∙

Remote

∙

April 23, 2024
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Our client is a leading game development company known for creating captivating and immersive gaming experiences. With a passion for innovation and a dedication to quality, it strives to deliver exceptional games that resonate with players worldwide. 

The talented team of developers, artists, and designers collaborate to craft visually stunning graphics, engaging gameplay, and compelling storylines. With a focus on both mobile and console gaming, our client is committed to pushing the boundaries of interactive entertainment and providing unforgettable gaming adventures to players of all ages.

We are looking for a User Acquisition Manager to join the team. If you have a keen eye for detail, managing advertising campaigns, and a love for computer games, this is an exciting opportunity to kickstart your career in the gaming industry.

Responsibilities

  • Develop and implement advertising campaign strategies for auction-based platforms including Google Adsense, Apple, and Facebook;
  • Plan for a potential acquisition of mobile traffic through platforms like Mintegral, Ironsource, Adcolony, AppLovin, Unity, Chartboost, etc.;
  • Manage, optimize, and scale advertising campaigns;
  • Assess traffic quality and evaluate the effectiveness of advertising campaigns;
  • Meet established KPIs;
  • Explore strategies for scaling volumes and optimizing key metrics;
  • Innovate new procurement approaches, test hypotheses, create technical specifications, and assign design tasks;
  • Prepare weekly reports.

Requirements

  • Minimum 2 years of experience in UA Manager position;
  • Experience in managing advertising campaigns focused on achieving KPIs (CPI, CPA, ROI, etc.) across various in-app sources, with a priority on Google Adsense, Apple, and Facebook; 
  • Proficiency in conducting A/B tests;
  • Proficient in Excel;
  • Experience working with mobile games (mid-core, non-hyper casual);
  • Proficiency in Adjust, Appsflyer, SKAD, understanding of traffic attribution principles and cohort analysis;
  • Active team player with strong collaboration skills;
  • Ability to work with large volumes of information, including multitasking.

Bonus points for

  • Experience with platforms like Mintegral, Ironsource, Adcolony, AppLovin, Unity, Chartboost;
  • Strong analytical skills and ability to work with tables;
  • Resilience and ability to iterate continuous tests of creative approaches;
  • Demonstrated cases with high ROI;
  • Experience with large budgets.

We offer excellent benefits, including but not limited to

  • 100% Remote positions;
  • 15 working days of annual paid vacation;
  • 5 working days of annual paid sick leaves;
  • Working hours from 9/10 am to 6/7 pm with a 1-hour break.
  • Friendly and engaging professional team;
  • Opportunities for self-realization, career, and professional growth.

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