Channel Marketing Strategy & Campaign Development:

• Develop and execute integrated channel marketing strategies that drive demand and pipeline through VARs, distributors, and MSPs; 
• Build and manage co-marketing programs, campaigns, and sales plays with key partners, ensuring alignment with regional revenue goals and sales priorities;
• Localize and amplify global campaigns for the region, focusing on accurate messaging and relevance to the target audience.

Partner Relationship Management:

• Build and maintain trusted relationships with key channel partners and internal cross-functional teams (sales, product, digital, field marketing);
• Enable partners with co-branded assets, training, and sales enablement tools to accelerate sell-through.

Campaign Execution & Performance Measurement:

• Manage MDF (Market Development Funds) programs, ensuring effective investment, compliance, and measurable outcomes;
• Track and report on campaign effectiveness and ROI, making data-driven recommendations for improvement;
• Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment. Present quarterly business reviews;
• Collaborate with product, digital, and field marketing teams to create campaign assets, joint messaging, and enablement tools.

• 7-10 years of experience in channel, partner, or field marketing within the B2B technology or SaaS industry;
• Proven experience working with VARs, distributors, and/or MSPs;
• Demonstrated ability to measure and optimize marketing ROI, with strong analytical, budgeting, and reporting skills;
• Hands-on experience with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Looker Studio);
• Familiarity with email outreach tools (like Apollo, Salesloft, Outreach);
• Strong understanding of inbound marketing funnels, lead nurturing, and customer lifecycle marketing;
• Excellent project management skills; able to manage multiple priorities and deadlines in a fast-paced environment;
• Strong written and verbal communication skills; able to collaborate effectively across teams and with external partners;
• Self-starter comfortable with experimentation, learning new technologies, and adapting quickly.

Soft Skills & Approach:

• Highly organized, detail-oriented, and proactive in identifying opportunities and proposing solutions;
• Collaborative team player who builds strong relationships with internal and external stakeholders;
• Customer- and partner-focused mindset, with a passion for driving engagement and business impact;
• Comfortable with ambiguity and change; able to switch priorities quickly and manage competing demands;
• Committed to continuous learning, creativity, and making a measurable impact.

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• Flexible, fast-moving environment where your input matters;
• Global interaction – working with teams across the globe;
• Opportunities to grow and build experience;
• A collaborative culture focused on learning, creativity, and impact.