Our client’s company is dedicated to teaching beginners how to crochet by offering them kits and tools for creating various items. It combines physical kits with innovative educational technologies to help its customers master a new skill. Our client’s main goal is to inspire people and help them succeed in the world of handicrafts.
About our client:
- The company exists to show people it's never too late to learn a new skill. They teach complete beginners how to crochet by combining a physical kit with emerging ed-tech tools.
- The work is meaningful. Many of customers turn to our client to spark joy in their and their loved ones’ lives. Since 2020, they’ve successfully helped 500,000+ people experience fiero - the feeling you get when you accomplish something you once thought was impossible.
- It is a healthy business. They have no investors and with that, comes freedom. Freedom to make choices that are best for their customers, employees, and business.
- They are an unusually small team for their revenue, and they plan on keeping it that way. They are all about getting the job done with as little busy-work and meetings as possible. The team is fully remote, spanning Wisconsin to China. So while they do a lot of their work asynchronously, they also know how to have a good time virtually anywhere ;)
- They are on a rocket ship. The company has seen unbelievable growth in its 3 years in business. Every day is a busy day, and the fast pace excites them. The team has ambitious goals to 1) make better products that make a significant impact on how millions of people see themselves, and 2) build a lasting brand that people more than love – that they obsess over.
